Halo performance cars seem like a potential necessity to grow in the competitive luxury market
An Infiniti executive has dropped a few more positive hints that the brand is seriously considering models to rival AMG and BMW M performance cars.
The Q50 Eau Rouge (pictured) attracted plenty of attention following its Geneva debut in 2014, but production expectations appeared to fizzle when boss Johan de Nysschen left to take the helm at Cadillac.
Infiniti's European head, Goupil de Bouille, now suggests the company views halo performance cars as a potential necessity to grow in the highly competitive luxury segment. The question appears to be when, not if, Infiniti will launch a vehicle similar to the Eau Rouge.
"But if you look at what we are doing in F1 then you can see some possibilities," he said, pointing to collaboration with Red Bull and Renault on performance hybrid technology. "That gives an idea of the direction in which we are going in terms of performance and, while no decisions have been taken for road cars, when we are ready to discuss it, there is one opportunity there."
In the meantime, Infiniti is inching closer with its new Red Sport sub-brand. The Q50 Red Sport 400 will be the first offering, positioned not as an AMG-fighter but rather a "mid-performance" sedan. The company is hoping its 400-horsepower twin-turbo V6 and competitive price tag will lure buyers.