I think it’s fair to say that Infiniti Global Ltd. is an almost perfect example of the global car industry. Now here’s the question: Will going truly global give Infiniti a sales boost, one gravely needed?
First the global part: Infiniti, Japan-based Nissan Motor’s long-underperforming premium brand, recently moved its headquarters to Hong Kong after naming Johan de Nysschen as its new president. De Nysschen, a tall, soft-spoken South African car executive, used to run Audi’s business in the United States. So the Infiniti story touches Japan, China/Hong Kong, Germany, South Africa and, course, North America.