Infiniti Austrailia is planning to expand its dealership in the country ahead of the release of the Q30, QX30 and Q60 in the coming years. This is according to Infiniti Australia MD Jean-Phillipe Roux. Sydney and Melbourne will see new tier-one dealerships, while Perth and Adelaide will be secondary priorities.
Infiniti is looking to build up the brand in Australia. At the moment there are just three Infiniti dealers in Australia, one in each of the three east-coast capitals. This year, Infiniti has only sold 271 cars in Australia. While that's a 29 percent increase over sales to the same point last year, it still leaves an awful lot of room for improvement. For comparison, the German brands are selling way over 20,000 units in a year."More representation in Sydney, more representation across Melbourne... these are the two priorities, [followed by] Perth, and then potentially yeah, Adelaide – whether as a tier-one or as a tier-two [dealer]. Maybe they'll start on the back of a service and parts [facility], and then evolving as the [sales] volumes grow... taking a bit more of a pragmatic approach as the volumes grow, maybe moving from tier-two to tier-one."
Infiniti Australia is also running on a limited budget. For example, there will be no TV spots for the upcoming Q30."You cannot develop so much volume on the back of only three dealers. Melbourne is being covered by Brighton. There are some limitations to people actually living in parts of Melbourne having to drive to Brighton to buy an Infiniti...
Do you think that an expansion of the Australian dealer network will be enough to build up Infiniti's sales and brand awareness in Australia?