Infiniti used the Geneva Motor Show to debut the Q60 Concept. Infiniti wasn't shy about letting people know that this model was earmarked for production. Indeed, we should see it on dealer lots in mid-2016.
The next-gen Q60 has a lot riding on it when you consider the state of the current Q60. The average time that a vehicle spends on a dealer lot is 71 days. The current-generation Infiniti Q60 spends an average of 158.3 days on the dealer lot -- that's not good. In fact, the 2014 Q60 recently ranked 4th on a list of vehicles that spend the most time on dealer lots.
It's always been a tough fight to compete against the likes of BMW, Mercedes-Benz and Lexus in a very competitive segment. Infiniti pricing the Q60 at $40,950 puts it about on par with its competitors, which is an ambitious selling price. Sales of the Q60 in 2014 came in at 7,740, which actually isn't terrible, but it indicates that Infiniti over-produced the Q60.
The Q60 Concept is a beautiful vehicle, but it still has tough competition. It will compete against the likes of the BMW 4-Series, Cadillac ATS Coupe, Lexus RC and Audi A5. It may turn out that Infiniti finds itself facing the exact same challenges with the next-generation Q60 as it does with the current generation. Stiff competition, especially when you consider that the next-gen Q60 will likely be priced right on par with competitors between $40k and $50k.
Do you think that the next-generation Q60 will have made the right changes to do better in this ultra-competitive segment, or is the next-gen Q60 destined for the same fate as its predecessor?